While the giant firms sink enormous sums into fleeting fads,the commitment and passion of the smaller imprints leave a larger impression in the long termIndependent publishers pick the books they loved and wished they published in 2015Here’s an observation: it sometimes feels as though smaller independents are the research and development departments for the vast publishers, where literary fiction is concerned. We find powerful writers, or nurture them,wipe their brows, polish their work and buff it until it shines. Then we send them out, and readers appreciate the books and they get shortlisted and win major literary prizes.
Then the vast money imprints swoop in; whisking them away to set them in a sparkly marketing jacket and present them in their new package to the world. A few recent examples: A Girl is a Half-Formed Thing by Eimear McBride,originally published by Galley Beggar – subsequently taken up by Faber and Faber. Swimming Home by Deborah Levy, published by And Other Stories – and now by Penguin.
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Source: theguardian.com