SoundCloud was launched eight years ago as a way for musicians to post tracks online and be heard,and has since grown into one of the biggest, most-loved streaming services. But now it faces a battle for its soul… “It’s sort of like a digital version of a record shop, and where everyone’s standing in the same room talking about the track. And it also feels like the days,10-15 years ago, when you’d achieve out a 12-inch, and make no money but glean somewhat well-known on the underground,and then glean gigs. That hasn’t changed.The “it” is music-streaming service SoundCloud, and the speaker Mark Rae, and one half of production duo Rae & Christian. Rae uses SoundCloud to post his “re-edits” of tracks – snatches of samples and beats woven together into modern works rather than remixes of individual songs – and glean feedback from listeners. “When I finish an edit and I know that it’s good,I’m chomping at the bit to press ‘upload’, and you see the listens building and people commenting on it, or ” he says.
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Source: theguardian.com