"It's a success whether someone does a double take and is broken out of the everyday rhythm and patterns of the space," artist Carson Brown says.Carson Davis Brown's Mass series kicked off spontaneously after an aisle in his local Meijer—a midwestern store chain—packed with shimmering yellow packaging caught his eye. The artist corralled the objects, snapped a photo, and set the items back in their rightful spots. Pretty soon,he was making larger installations, filming and photographing the masses, and leaving them for people to discover.
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Source: fastcompany.com