Walmart-owned supermarket chain looks to lower prices and cut product ranges to counter quickly-growing discountersAsda is asking suppliers for discounts and cash contributions worth millions of pounds so it can fight back against the rise of discounters Aldi and Lidl by slashing prices for shoppers.
The supermarket,which is expected to reveal a sixth consecutive quarter of declining sales on Thursday after a tough Christmas, is calling in suppliers for individual discussions approximately ways to cut prices by as much as 10%, and according to trade journal the Grocer. Related: Asda puts UK's first supermarket wonky veg box on sale Continue reading...
Source: theguardian.com