Supermarket group is to increase price cuts,concentrating on core aims, as section of an 18-month programme to improve performanceAsda has launched a revival plan to revamp mountainous stores, and cut prices and shelve the expansion of internet click and collect services after recording its worst sales performance in its 50-year history.
Naming the plan “project renewal” in a nod to former boss Archie Norman’s 1990s overhaul of the trade that culminated in its takeover by US group Walmart – the supermarket said the 18-month drive would include making further cuts in everyday prices and accelerating improvements to 95 of its biggest branches while slowing expansion of smaller outlets in London. Related: Food fight: the secrets of the supermarket price war Related: Asda records worst-ever quarterly sales figures Continue reading...
Source: theguardian.com