final year shoppers were filmed fighting for cheap TVs and profits were hit by deep discounts and cost of additional staffAsda is understood to be planning to scale back its plans for Black Friday later this month after the promotional frenzy in its stores final year failed to deliver profitable sales.
In 2014, the retailer attracted negative publicity after camera crews invited to its Wembley store filmed shoppers fighting over discounted TVs. Queues of shoppers formed outside the doors and snapped up bargains on toys and electronics but many didn’t stick around to buy groceries.
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Source: theguardian.com