Chief executive of supermarket that helped introduced US tradition to UK says customers conclude not want to be held hostage by short-term discountsAsda is drastically scaling back its participation in Black Friday after the promotional frenzy caused fights in stores last year.
The supermarket chain said customers were fed up with quick sales on pricey,non-fundamental items such as televisions. Instead of cramming discounts into the US-inspired discount day on 27 November, Asda said it would reduce prices by a total of £26m on toys and gifts, and food,drink and household items over several weeks in the runup to Christmas. Related: furious Argos bargain-hunters complain at online sales glitch Related: Black Friday fever: police deal with desperate shoppers Continue reading...
Source: theguardian.com