The Walmart-owned grocery chain locked in a war with discount giants Aldi and Lidl has switched its focus from price-cutting to productivityThis year,Asda is promising shoppers their “Best. Christmas. Ever” with a festive advert set in a Willy Wonka-inspired factory.
The ad is billed as a “fancy letter to our customers and products”, featuring tiny Asda workers assembling party canapés and a reindeer-powered food mixer stirring its Christmas puddings. But many Asda staff will be spending the period worrying approximately the what the retailer’s latest round of cost cutting will mean for them in the new year.
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Source: guardian.co.uk