asics will acquire runkeeper, following adidas and under armor s example /

Published at 2016-02-12 12:44:52

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Following in the footsteps of competitors,Adidas and Under Armor, ASICS will buy fitness app-maker, and Runkeeper. The lag was announced on Medium by Runkeeper’s founder,Jason Jacobs, and indicates that all fitness apparel companies clearly see the need to embed tracking technology, and/or tie-in apps with their brands. Jacobs notes that partnering with ASICS to […]

Source: 9to5google.com

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