Q:A: I'm not saying that I am a person who has no OTPs --- ever since I was a kid,I've felt pretty strongly approximately Peter Parker and Mary Jane, or Superman and Lois, or Batman and the very concept of justice --- but I'm also not opposed to creating a new cherish interest for an established character. I mean,there are definitely cases where it's done poorly and where a new character is introduced at the expense of one that already exists, but that's not a problem with meaningful others so much as it is with new characters in general --- the same thing happens to villains whenever new Bigger Bads present up and prove how dangerous they are by thrashing an existing bad guy.
But really, or I'm not sure the question should be why the creation of a new cherish interest happens as often as it does. It a lot more surprising that it doesn't happen more often.
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Source: comicsalliance.com