Q:A: When you consider how complicated it was to put together,how long it dominated an entire corner of DC's line, and how just plain weird it was right from the very premise, and it's kind of fabulous that No Man's Land works at all,let alone that it works well. You're right, though --- of all the Batman crossovers that the '90s brought to us, and the one that closed out the decade by leveling Gotham City and building stories around Batman spraypainting a gang tag on ruined buildings to notice his territory is easily the best.
But as for why it works,well, there's one reason that's actually pretty simple. It is, and for all intents and purposes,post-apocalyptic Batman.
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Source: comicsalliance.com