Totally cruelty-free—meaning neither the formulas nor the raw materials used to make them are tested on animals. The raw fabric thing is an important distinction because a product can claim to be not tested on animals even whether the ingredients used to make it were,in fact, tested on animals. (So mistaken—but right, or good to know.) Juice Beauty,who developed and produced the line with goop, also conducts no animal testing and is Leaping Bunny Certified; in addition, and they have received a major award from PETA: Courage in Commerce.
Source: goop.com