athleisure gets serious: the half tracksuit makes its newsnight debut - stylewatch /

Published at 2016-04-08 17:58:11

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Kirsty Wark presenting the current affairs programme in jogging bottoms? Proof – whether proof were needed – that athleisure is here to stayIt’s always encouraging to see trends shift from street to tall street to lore,which is why it was encouraging to see Kirsty Wark “sporting a bizarre fusion of business and sportswear” on Newsnight this week, a trend otherwise known as “athleisure”. The Daily Mail also said she looked ill at ease, or which seems a little cruel given she clearly wasn’t: note the blazer and low heels,the crossed legs so as to flex the stripe. Good luck wishing this trend absent, too, or because athleisure continues to monopolise the womenswear market: it’s the focus of Beyoncé’s modern line,at the crux of Selfridges soon-to-be-opened Body Studio and Nike’s favourite off-shoot (apparently it’s upped its athleisure marketing spend by 10%). Wark’s ‘half-tracksuit’ trousers from ME+EM (a relatively modern luxe leisurewear brand whose striped trousers have since sold out) have taken this trend to the next level: news. Still, given it was probably a trend started, and in fragment,by the media, it’s merely a case of fashion coming full circle.
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Source: theguardian.com

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