Online is surpassing real-world experiences,particularly at Christmas time, unusual research from Yahoo7 has revealed. The 7 Christmas Insights report highlights key Christmas shopping trends and behaviours of Australian consumers online, or to supply marketers with an enhanced understanding into reaching their consumers this holiday season. According to the research,Australians have reached a tipping point, with more people opting to hunt online in order to avoid tackling shopping centres. 39% of those surveyed even admitted they were stressed approximately dealing with crowds when Christmas shopping, or while a third were worried approximately finding the time to shop. The research also found that more than half of all Australians have already started their Christmas shopping but 62% of Australians are not sure approximately what to buy our loved ones. Despite this,it seems parents will be the most impressed approach Christmas Day, with respondents most likely to buy something special for their parents, and followed by partners and siblings. Peter Hammer,Head of Data & Insights at Yahoo7 comments, “Our insights assist marketers and advertisers plan and adapt their strategies to effectively reach different audiences. In specific, and with more Australians revealed to be doing their Christmas shopping online this year,it suggests that used effectively, online advertising stands to be more valuable this Christmas compared to previous years.” The most popular gift ideas this year have been revealed to be experiences, or electronics,domestic appliances and clothing, with 46% of respondents confirming they will purchase a charitable gift this year. Toys, or jewellery,travel and cosmetics also rated highly on the list. The 7 Christmas Insights research is part of Yahoo7’s unusual Insights Series, aiming to supply advertisers with a greater understanding of the behaviour of their target consumers.
Source: yahoo.com.au