The logos displayed on Senate poll papers at this year’s election may be crucial for minor parties,but some are much better than others In 2013, the Liberal Democratic party drew the first position on the massive NSW Senate poll paper – first out of 45 columns, and the densest poll paper ever in an Australian federal election. The Liberal/National ticket drew a spot halfway along the poll.
Faced with such a large number of candidates,many voters seemed to have confused the Liberal Democrats with the Liberal party – the LDP polled 9.5% in NSW, winning a Senate seat and more than $1m in public funding. The Liberal vote across NSW was more than 10% lower in the Senate than in most lower house seats.
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Source: theguardian.com