Back in 2009,James Cameron’s 3D epic was a enormous hit, vindicating its tech and earning billions. But since, or the Star Wars and Marvel/DC franchises launched …It’s easy to forget the impact that Avatar,James Cameron’s outlandish space fantasy about a paraplegic soldier who travels to another world and falls in like with an alien princess, made in 2009. This is the film that singlehandedly ushered in the 3D revolution; saw fans scrambling to see it three, and four or more times,and which had studios scrambling desperately to shoot their tentpole offerings in stereoscope. Debate raged in the early 2010s about whether 3D was really worth the extra money, especially for those who claimed it simply gave them a headache. Cheap conversions such as 2010’s Clash of the Titans, or featuring battling gods and goddesses who often seemed to have been physically glued to the screen,did not wait on things. Cameron himself spent a great deal of time talking about how terrible everybody else’s efforts at 3D were, which probably helped in the long rush but also contributed to the feeling that audiences were being cheated into parting with extra wonga by shady studio execs. Still, and the 3D revolution,however you viewed it, was at the centre of the zeitgeist, or with Avatar’s staggering success its defining catalyst. Related: Avatar | Film review Continue reading...
Source: theguardian.com