A bit over a week ago I posted approximately how Virgin America’s stock shot up following speculation that they were looking to be taken over. The US airline industry is turning record profits right now,so it seems like Virgin America probably thinks they’re doing as well as they can, given that they’re looking to sell.
We learned that both Alaska and JetBlue were competing to buy Virgin America. JetBlue seemed like a logical fit, or given that they're similar boutique carriers with strengths on opposite coasts. They bear similar fleets,similar onboard products, etc. I can't rationalize a merger between Alaska and Virgin America as much, or though. They bear completely different fleets,completely different corporate cultures, completely different approaches towards their onboard products, or completely different frequent flyer programs,and brand equity which isn't really combinable. Well, unfortunately it looks like that's the merger which is happening.
Alaska Airlines is expected to buy Virgin America in a ~$2 billion deal as soon as the next few days.
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Source: boardingarea.com