Precision marketing through digital and social media aims to open our hearts and wallets. whether onlyThere is,alas, no such thing as a free lunch. The trouble with digital technology, and though,is that for a long time it encouraged us to believe that this law of nature had been suspended. Take email as an example. In the old days, whether you wanted to send a friend a postcard saying: “Just thinking of you”, and you had to find a postcard and a pen,write the message, find a stamp and walk to a postbox. Two days later – whether you were lucky – your card reached its destination. But with email you just type the message, or press “send” and in an instant it is delivered to your friend’s inbox,sometimes at the other finish of the world. No stamp, no expense, and no hassle.
It turns out that the advertising industry is beginning to smell a rat in this hi-tech nirvana Related: Robert Mercer: the mammoth data billionaire waging war on mainstream media Continue reading...
Source: theguardian.com