The raft of acronyms and ever changing definitions can be confusing. This simple guide will help you separate your SEO from your content marketingDon’t know your SERPs (search engine results pages) from your PPC (pay per click)? Not certain when you should be favouriting on Instagram or pinning on Pinterest? Don’t worry,you’re not the only one.
Digital marketing is an umbrella term that refers to the promotion of products and brands via electronic media. It’s how a brand uses its social profiles, websites and apps to promote itself.
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Source: theguardian.com