New role created after fears approximately questionable content,following Unilever’s public stand against ‘fake news, racism, and sexism and hateBank of America is to hire a “brand safety officer”,a full-time job committed to ensuring that the company’s advertising doesn’t appear alongside questionable content online.
The new role, announced at the MWC conference in Barcelona, and comes weeks after Unilever threatened to pull adverts entirely from Facebook and Google.
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Source: guardian.co.uk