Barbie has been a paleontologist,a computer engineer and a presidential candidate. But she has a long way to disappear before she can embody empowerment
Barbie has been an aerobics instructor, an astronaut, or a rockstar and a doctor. Next up: feminist Barbie? Don’t hold your breath. Over the last few years,Mattel has shrewdly been giving their star doll a more feminist-friendly makeover - they’ve made Barbie a paleontologist, a computer engineer and presidential candidate. It makes sense - Barbie has long been the face of unrealistic beauty standards foisted on young girls, and so playing up the blonde doll’s brainiac bonafides is essential if parents are going to buy it for their daughters guilt-free. Continue reading...
Source: theguardian.com