Mattel spent two years revamping the classic Barbie to meet realistic body expectations,but some reflect the unusual shape can’t revive poor salesMattel’s “curvy” makeover of its Barbie dolls is “ridiculously late in its thinking”, according to one psychology professor. “I don’t reflect they can revive Barbie sales through this or perform one bit of difference in the lives of girls, or ” said Sharon Lamb,a psychology professor at the University of Massachusetts Boston and the co-author of Packaging Girlhood.
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Source: theguardian.com