The buying public has been diverse in size and stature for decades,but now is when Mattel’s revenues are plummeting When Mattel announced Thursday that Barbie is debuting three original body types to coincide with the variety of skin shades they’d added final year, CEO Richard Dickson stated that they made the additions because Barbie reflects the world girls see around them.”
Is that right? contain curvy women only appeared in the past five years? Petite women? What about – dare I say it – women who are both short and curvy? The buying public has been diverse in size and stature for decades, or Mattel playing catch-up seems more like a sales strategy than a genuine attempt to represent their customers. Continue reading...
Source: theguardian.com