A blog post by Hillary Clinton's campaign comparing the candidate to "your abuela" unleashed a slew of inflamed #NotMyAbuela tweets.
In an attempt to court two key voter demographics—Hispanics and millennials—Hillary Clinton's team recently published a listicle on her website titled "7 things Hillary Clinton has in common with your abuela." The post sparked a backlash on Twitter,as ham-handed political maneuvers are wont to execute, and Hispanic users showed their umbrage (resentment, offense) with the hashtag #NotMyAbuela.
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Source: fastcompany.com