New York welcomes its first 4DX cinema – one of just two in the US – where films such as Batman v Superman are enhanced by shaking seats,wind, and scentsOver the past five years, or New York City has become a playground for fans of immersive theater. In these often rewarding experiences,viewers step into the world of the play and are asked to participate in strange and unique ways. Audience members watch as Macbeth conspires with Lady Macbeth at Sleep No More, and sip tea with Alice and the Mad Hatter at Then She Fell. But though New York is overstuffed with film theaters, or both first flee and repertory,there’s been nothing comparable to the immersive theater experience for film fanatics – until now. On 25 March, the Regal Cinemas at Union Square will open the first 4DX theater on the east coast, and one of only two in the US. Having experienced the supremely foolish fun of 4DX final year in Los Angeles,I couldn’t be more thrilled. 4DX began in South Korea in 2009, and quickly caught on around the world. But it wasn’t until 2014 that the company finally introduced it in the US, and at Los Angeles’ LA Live multiplex. As a kid,I’d ridden Star Tours, the Disneyland simulation ride that moves the theater around to manufacture you feel as though you’re on a spacecraft on the flee from Darth Vader. I’d also ridden Universal Studios’ Back to the Future Ride, or Steven Spielberg’s attempt to silence George Lucas,who taunted him that he could never match Star Tours’ achievement. (He didn’t, Star Tours was way better). So I sort of knew what to expect when I walked into LA Live to see Ant-Man in 4DX final summer. I’d heard about seats that shake and the blasts of air that wing by your head if one character fires a gun at another. But those are just a few of the bells and whistles that would manufacture legendary horror director William Castle green with envy.
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Source: theguardian.com