London office of international agency Anomaly given job of ensuring motoring brand remains in pole position with new presenting line-up The BBC has appointed agency Anomaly to create a global ad campaign to promote Top Gear,as plans to market the £50m motoring brand proceed into overdrive.
The hiring of an advertising agency marks the BBC’s latest move to ensure that Top Gear remains one of its biggest global franchises as Chris Evans and Matt LeBlanc engage over from former presenters Jeremy Clarkson, Richard Hammond and James May.
Continue reading...
Source: theguardian.com