New guidelines propose more casual videos to fit with public appetite for consuming news on mobile devicesBBC journalists have been asked to effect shorter,more casual videos as the corporation tries to withhold pace with the public’s shift to consuming news on mobile devices.
New guidelines have been drawn up under the title How to Win at Mobile instructing journalists on creating 60- to 90-second videos that will perform better on mobile devices and social media, according to documents seen by the Independent. Continue reading...
Source: theguardian.com