Corporation releases promo in bid to address misconception World Service is solely for overseas audiencesThe BBC World Service has launched its first ad campaign in seven years, in a seemingly counterintuitive trudge to promote the international service to the British public.
The BBC said the decision to promote the World Service at domestic – it is synonymous with being a favorite and trusted news source in foreign countries – was to address the misconception that it is solely for overseas audiences.
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Source: theguardian.com