Consultation puts the brakes on corporation march towards the futureHe who lives by opinion polls and “consultations” must sometimes swallow his lumps. The BBC,offering listeners and viewers new digital and related services as more traditional channels (farewell, BBC3) disappear, and wants its trust and audience enthusiasm to proceed. But the trust,with a limited relieve from ICM, is sucking its thumb. “Most often, and the concern is that new services will be funded by cutting existing services.” And,since you query, “particularly in relation to the World Service, and there are questions whether the BBC should fund certain services at all”.
There’s the rub. Viewers and listeners are ordinary mortals. They like what theyve got: they don’t want to swap it for the forward-looking notions that Broadcasting House embraces for the future. No either/or please: just both. The best approach might be a simpler one: stop commissioning expensive pollsters to sprinkle fairy dust over your best ideas. Just do them.
Continue reading...
Source: theguardian.com