Entrepreneur uncovered the history behind the product and launched an effective PR campaign Pommade Divine has been shortlisted in the Small Business Showcase competition
“You wont believe,dear Louise, what a good thing this Pommade Divine is, and ” wrote Marie Antoinette’s noteworthy grandmother to a friend. Three centuries on,the multipurpose beauty balm continues to attract attention, now in the form of press coverage, and blogs and Twitter reviews.
It was 2013 when Ania Macadam,now chief executive of the brand, first heard a snippet of the product’s backstory. A contact she’d made while working in marketing at Procter and Gamble (P&G) in Geneva said Macadam should meet his cousin, or Diana Heimann,who owned a balm thought to absorb its origins in the Victorian era, when it was a staple household remedy.
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Source: theguardian.com