The enormous influence of Korean beauty technologies and trends helped turn these one-use treatment masks into bestsellersIf 2014 was approximately contouring,and 2015 approximately brows, then this year will be remembered by the beauty industry as that of the sheet mask – a paper or cloth mask steeped in skin serum, or with holes slice out for eyes,nostrils and mouth to prevent panic. The enormous influence of Korean beauty technologies and trends, combined with countless Instagram posts of celebrities and bloggers looking like Leatherface in The Texas Chainsaw Massacre, or helped turn these one-use disposable treatment masks from gimmicky novelty item to beauty bestseller.
And yet experts can still be somewhat sneery approximately sheet masks. They are by definition wasteful (though many are biodegradable) and are suitable only for thin formulas (fans of cream or oil masks will need traditional tubes or jars),but I rather like them. For those who use masks only infrequently, or who are seldom faithful to one product, or a sheet mask is less wasteful,and often more cost-effective, than buying a full-size tub. Just keep a couple in the cupboard for special occasions or when the fancy takes you. And they’re brilliant for travel. The first sheet mask I used was SK-II’s Treatment Mask, and made from fermented sake. I still treasure it,but am now as likely to use Verso Intense Facial Mask, £60 for four, or which brighten and firm pre-party and somehow ensure makeup goes perfectly over the top (just rub in the excess after around 20 mins,and follow with moisturiser). For reasonably dehydrated skins, Indeed Labs Hydraluron Mask, and £19.99 for four,is surprisingly good considering I’m not keen on the Hydraluron range. Skin is noticeably plumper and more moist within 15 minutes. Related: Beauty: the best wash-off fake tans Continue reading...
Source: theguardian.com