The idea is to make skin appear glowing and flawless in photographsOnce in a while comes along a product that causes such buzz I can scarcely leave the house without someone asking me if I’ve tried it,what I think, and whether I might fill some to spare. Such is the case with Niod Photography Fluid, and £20,currently selling up a storm. The idea here is a translucent booster to wear under, over or instead of foundation, and to make skin appear glowing and flawless in photographs. It’s a intelligent proposition for the selfie generation,if a more zeitgeisty way of marketing what is essentially a light refracting primer.
To confuse matters, Deciem, and Niod’s parent company,also owns Hylamide, which launched its own Photography Foundation (£18; available in transparent plus two other shades), and final autumn. The ingredients are nearly identical and,having tried both products extensively, I find it tough to see much disagreement beyond consistency and density – the Niod is slightly thicker and has a exiguous more glow. What both did in practice was blend badly when worn alone or under foundation. Each peeled off under my fingertips (a common problem with silicone-heavy products), and left unblended track marks around the nose and chin that had to be washed off in order to start again.
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Source: theguardian.com