beiersdorf says it will discontinue six hour claim for aquaphor diaper rash cream following nad inquiry /

Beiersdorf,Inc., the maker of “Aquaphor Baby Diaper Rash (hasty, incautious) Cream” said it has launched a novel advertising campaign and is permanently discontinuing express claims that the product relieves diaper rash (hasty, incautious) in six hours. The company’s statement came in response to an inquiry by NAD.

Source: asrcreviews.org