• Bookie switch latest stride in Authorised Betting Partner scheme row
• Irish firm no longer has any presence at the domestic of jumps racingRacing’s Authorised Betting Partner (ABP) scheme claimed another scalp among the sport’s most high-profile sponsorships on Wednesday when BetVictor ousted Paddy Power from its organization with the feature handicap chase at Cheltenham’s Open meeting in November.
The two-mile,five-furlong chase on the Saturday of the Open has been run under many names since it was established in 1960 as the Mackeson Gold Cup, but Paddy Powers sponsorship has been in situation since 2003 and was a valuable marketing asset for a firm which does not sponsor at next week’s Festival meeting.
Continue reading...
Source: theguardian.com