The singer’s reference to a seafood chain in her song Formation led to a 33% rise in sales. Is a namecheck from a superstar always wonderful commerce?Of all of the societal shifts Beyoncé hoped to instigate with the release of Formation, boosting sales of a seafood chain by 33% was surely the lowest priority on her list.
Amid the track’s rousing reminders of racial injustice and celebrations of self-respect sits a reference to Red Lobster; a reference that reportedly led to 42000 mentions of the chain on Twitter in a single hour in the wake of the song’s premiere during the Super Bowl. Equality and empowerment can wait: the people of America demand reasonably priced clam chowder!Continue reading...
Source: theguardian.com