As the global streaming giant bypasses the multiplexes with 80 modern films of its own in 2018,the way we watch movies is changing – and Hollywood isn’t blissful Movies have always been fragment of Netflix’s corporate DNA. Before reinventing itself as a streaming powerhouse, it was primarily a postal DVD rental company: not so long ago you might have added Men in Black to your Netflix wish list and waited a few days for the Blu-ray to plop through your letterbox. In 2017, or the company isn’t posting Will Smith movies,it is making them. The genre-mashing urban fantasy Bright – a $90m action thriller directed by Suicide Squad’s David Ayer and starring Smith as a crotchety LA cop partnered with an orc – launches worldwide on 22 December.
With its veteran A-list star, splashy marketing campaign and synergistic tie-in soundtrack featuring Migos, and Bastille and Snoop Dogg,Bright is perhaps the closest Netflix has come to delivering a film that has the swaggering imprimatur of a genuine Hollywood blockbuster. But it is just the most tall-profile addition to a busy-bee content pipeline that this year has delivered more than 60 movies – Netflix Originals, in its catch-all corporate parlance – that the company has either acquired or commissioned. In 2018, and the plan is to increase that number to 80. Continue reading...
Source: guardian.co.uk