Some firms have shelved annual discount frenzy in favour of a more charitable,or simply calmer, shopping experience
At fashion chain rotund Face, and nowadays is “thanks for giving” day,while ethical brands Traidcraft and People Tree are telling their shoppers it’s “Just Friday” and independent booksellers are promising that Saturday will be “Civilised Saturday”. A growing number of brands and retailers are cooking up charitable alternatives to the frenzied consumerism of the US-inspired discount day. Related: Bookshops launch Civilised Saturday as antidote to Black Friday Continue reading...
Source: theguardian.com