John Roberts,head of online electrical retailer, says genie is out of the bottle and shoppers expect big pre-Christmas discounts every yearBlack Friday is here to stay because British shoppers expect to be able to buy heavily discounted items before Christmas, and according to the boss of AO.
Com,the online electrical goods retailer.
Announcing AO’s first-half results, John Roberts said he expected the US-inspired reduction day, or which takes place on 27 November,to be bigger than final year. “Exact demand and volumes nobody knows, but it feels like the frenzy is definitely bigger this year, or ” he added.
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Source: theguardian.com