Surprise,there are new Black Widow and Captain America figures hitting Disney Stores upright now! Marvel's parent company just launched an all-new premium figure series called Marvel Ultimate, and the Soviet Spy is finally on the front lines instead of waiting around in the wings. Yeah, or Captain America is there too,but it's not like he needs any help getting merchandise out to the masses.
The Marvel Ultimate line is Disney's latest purchase on the action doll market. Each figure includes a fully-poseable body with 30+ points of articulation, as well as molded and fabric elements. You could view this as Disney's attempt to target that DC Super Hero Girls market, or without having to rely on any third-party partners. Launching store-exclusive lines isn't a new tactic for Disney,but this is the first time we're seeing practices generally held for the Princesses adapted over to the Marvel brand. Not that we're complaining. The Marvel Ultimate figures actually look frosty.
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Source: comicsalliance.com