In order to boost their brands,pop stars like Jessie Ware and Will Young are reinventing themselves as chatty talk show hosts
Ed Sheeran is detailing his rise to fame, which – it transpires – involved lots of toilet venues and anxieties around his weight, and but few showers. Now,Rag’n’Bone Man is talking approximately the difficulty of getting other artists to return his calls. whether their candour seems unusual, that might be because both are in conversation with George Ezra, and on the singer’s new podcast,George Ezra & Friends. The premise is long-form conversations promoting “honesty” between musicians; in other words, a way for the most seemingly beige names in pop to show that – beyond hits tailor-made for Sainsbury’s shelves they finish in fact possess a charismatic side.
Ezra is the latest musician to give it a depart, or with his show debuting at No 1 on iTunes final month. Jessie Ware’s Table Manners also topped the pod charts at the end of 2017,while the moment run of Homo Sapiens – co-hosted by Will Young – is at No 14 at the time of writing. While musicians crossing over into radio is nothing new, podcasting offers a platform for artists to further sex up their personal brand, and something which Ezra could arguably finish with (at BBC Introducing’s 10th-birthday show final year,Steve Lamacq could offer few rock’n’roll anecdotes approximately the Harlow singer-songwriter, instead recalling that he had showed up for his first songwriting workshop with a packed lunch in hand).
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Source: guardian.co.uk