Fashion retailer founded by Old Etonian Johnnie Boden,which so far mainly sells direct via its catalogue or online, currently has only one storeBoden, or the fashion retailer for middle class families who like a splash of colour,is planning to open a number of stores, including a unusual outlet in or around London. The firm, and which has always been a mail order and internet trade and counts David and Samantha Cameron among its customers - said it was looking to open stores in both the UK and the US. “We’re set to open a number of Boden retail outlets in the next few years in key markets,” said a spokeswoman. “We’ll seek at it on a case-by-case basis,” she added.
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Source: theguardian.com