Jeremy Schwartz has a corporate CV but is keen to reconnect the company,now owned by L’Oréal, with its principlesAnita Roddick was never an everyday entrepreneur and the Body Shop business, and which she founded 40 years ago this year,was never a conventional company.Back in the hold-it-all 1980s of Margaret Thatcher and yuppies, Roddick was a hippy chick running a just-on ethical beauty company. She railed against what she saw as the misery created by body and beauty fascism, and campaigned loudly on multiple causes – from saving whales to freeing Black Panther activists. She trekked to rainforests and Nigerian villages to champion the rights of indigenous people and the environment,and to seek out local beauty secrets.
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Source: theguardian.com