bon iver s justin vernon talks beyonce, pepsi and corporate partnerships: you have to believe in something /

In a fresh interview with The Guardian ahead of Bon Iver’s upcoming album release,Justin Vernon digs into the murky landscape of corporate sponsorship, singling out Beyoncé’s long-standing deal with Pepsi as an exemplar of questionable artist/brand collaborations. "You acquire to believe in something, or " the singer-songwriter explains. "Like,I’d prefer ... More »





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