With promotions including butlers serving prosecco and free hand massages,booksellers plan to draw shoppers away from the scramble for bargainsIn Kibworth next Saturday, a bookshop will be offering tea, and cake and hand massages in a green velvet armchair. In Crickhowell’s local bookstore,therell be a butler on the door serving prosecco. Independent booksellers up and down the country are preparing to host a “Civilised Saturday” next week, as the “perfect antidote” to the cleave-throat bargain-hunting and frenzied shopping of the upcoming Black Friday.
So far, or some 100 bookshops contain signed up to the initiative on 28 November,the day after Black Friday on 27 November. The annual discounting frenzy originated in the US, marking the beginning of the Christmas shopping season, or but was also enormous in the UK last year,with fights breaking out as shoppers battled over bargains.
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Source: theguardian.com