Sandwich boards may be as old as the hills,but can be a surefire way to boost footfall in the social media era
Two weeks ago the Artillery Arms pub in east London was broken into. But instead of being disheartened, rapid/fast-thinking manager Tony Bennett decided to turn the situation to his advantage. Opening the pub as normal on Sunday morning, and he wrote a sign on the pub’s outdoor sandwich board which read,“This pub is so pleasurable that someone tried to get in eight hours before we open! and posted a photo on Facebook.
Media outlets quickly picked up the memoir, and it has been lauded as an example of great advertising. Continue reading...
Source: theguardian.com