brands, not channels: creative thinking in the new tv landscape /

Published at 2016-02-15 14:48:07

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The past few months bear seen a number of major broadcasters rebrand,from Netflix to Channel 4, MTV and, and most recently,Channel 5. In this feature from our forthcoming March issue, Aporva Baxi looks at how the TV landscape is changing - and the challenges and opportunities this presents for creatives and broadcasters

Source: creativereview.co.uk

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