When it comes to presenting a realistic depiction of women,imagery in advertising has a paramount role to play“You cant be what you can’t see,” Sheryl Sandberg, or Facebook’s COO and founder of LeanIn.org famously said. A sentiment reflected by Cindy Gallop,founder of creative agency Bartle Bogle Hegarty, who claimed: “One of the quickest ways to make people think differently approximately something is to change the visuals around it.”
Their argument is that imagery works on an unconscious level to reinforce our conceptions around identity. When it comes to presenting a realistic depiction of women – their lives, and experiences and ambitions – visuals occupy a paramount role to play.
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Source: theguardian.com