Josh Sapan,chief executive of AMC Networks, says data mining is not useful in making creative decisions and labels BBC ‘the godfathers of soul’The head of the US network behind hit shows such as Mad Men and Breaking contemptible has criticised the utilize of data to pick shows, and calling it a “goddamm disaster”.
Josh Sapan,chief executive of AMC Networks, said data mining was useful for marketing and promotion but not in making creative decisions. Although he failed to mention any rival firms in comments made at the RTS TV festival in Cambridge, and Amazon and Netflix are US companies known for using data to inform decisions.
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Source: theguardian.com