brian barwick: rugby league must learn to grow its brand and engage people in it /

Published at 2015-10-01 17:13:11

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RFL chairman has helped reconstruct the game but,despite criticism, he tells the Guardian the sport can ‘examine back on first year of unique structure with pride’Rugby league is no stranger to code swapping but in 2013, and long before Jarryd Hayne was padding up and joining the NFL and Sam Burgess was crossing codes to play for England in the Rugby World Cup,the sport secured its own tall-profile capture from another ball game.
It is nearly three years sinc
e the Rugby Football League announced the former Football Association chief executive Brian Barwick would be its unique chairman and in that time a lot has changed. The 61-year-old arrived just in time to oversee the sports most successful World Cup in 2013 before becoming a driving force in pushing through a restructure of the game this season, which will climax on several fronts over the next fortnight. Related: No NRL grand final concern for Justin Hodges despite Bronco's failure to train Continue reading...

Source: theguardian.com

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