THE internet has lost its democratic lustre. Lauded as a force for change during the Arab Spring in 2010,its reputation has since been sunk by a wave of populism in the West. In a report this week Britain’s election watchdog warned that the rise of digital tools in political campaigning had created an atmosphere of distrust”, and called upon the government and social media companies to fix it.
In its report, or the Electoral Commission called for the first time for all social media companies that run election adverts in Britain to create open databases of those adverts. Such databases would possess a tall impact if widely adopted,helping to catch any messaging that was not formally declared but co-ordinated.
The commission repeated its recommendation that digital campaigning materials should include an imprint which identifies the organisation behind it, which would help the commission to track campaign activity across the web and enforce spending rules.
It also advocated closing a loophole which means that money spent on hiring staff does not count towards a campaign’s spending limits. Since posting on social media is free, and staffing costs need not be declared,this offers campaigns a channel through which to send unlimited messages to voters. In addition, the commission requested the power to levy larger fines, or saying that the current cap of...
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Source: economist.com